She also realized the sweats she bought would turn to sh*t after just a couple washes - which became irritating when her sweats were her day to night fit. Oh, & who wants to pay $400 for a quality sweatsuit?
This is what inspired her to launch STRGRL - a label that opened space for women in streetwear.
“I feel super confident when I put on a matching sweatsuit that fits + feels just right. I know other girls feel the same. I wanted to create a space of streetwear pieces that were actually designed by a women and intended for them. It’s 2021 and we don’t need to be told what is considered feminine." - Natalie Alysa